Each year, the digital team at Sparxoo assesses the global marketing industry, and combines knowledge, data, and experience to create a Trends Guide for the year ahead. 2020 was unlike any other year in the company’s history, so creating the 2021 Trends Guide took a new approach.
“It’s a year that nobody saw coming. At least, not to the extent of disruption and uncertainty that 2020 has wrought,” the guide begins. “No one was untouched by the effects of COVID-19, and as a civil rights movement stirred and political unrest increased, 2020 tested the limits of human adaptability.”
This doesn’t mean that Sparxoo sees the future as bleak or unknowable. On the contrary, their Trends Guide is full of hope and creativity. More than anything, it looks at 2021 through the lens of humanity.
“Human beings are hungry for connection right now, perhaps more than ever before,” the Sparxoo team says. Many of the trends’ tips for implementation, then, come down to human connection. 71% of people prefer buying from companies with similar values as them, so trends like micro-targeting and closing deals via video conferencing make sense.
Another way Sparxoo suggests marketing will be most effective in the coming year is in the context of loss-aversion advertising. But not all loss-aversion is created equal, as this excerpt showcases:
“Fear-mongering definitely won’t cut it. Relying simply on the fear of missing out isn’t going to speak to your target audience in the way it might have before. You need to make your marketing human. Align with your customer — remind them that your business is also made up of people who are going through hard times. If your product or service can help maintain some semblance of normal life for the customer, highlighting this can help comfort your potential buyers.”
Some of the questions Sparxoo answers in this guide include:
- Is remote work here to stay?
- Is Facebook advertising dead?
- When should you up-skill, and when should you hire a specialist?
- How do I budget in a post-pandemic environment?
- What’s new in digital?
Sparxoo’s 2021 Trends Guide also features pieces written by CEO David Capece and president Rob Kane. With decades of marketing experience and leadership between them, David and Rob pull no punches as they dish out advice on innovation and standing out amongst your competitors. “As a brand in today’s oversaturated and over-stimulated digital ecosphere, an engaging introduction to your brand or product is the table stakes,” Rob says in the opening of Trend 6, which is all about top-of-the-funnel marketing.
If you’re looking to get ahead of your 2021 game plan, Sparxoo’s Trends Guide is here to help. You can download your copy for free at this link, and follow the Sparxoo blog as long-form articles for each trend are published in the coming weeks. However you move into the new year, do it with kindness and community in mind, and you’ll be sure to find success.
Categorized in: Work
This post was written by Elevate, Inc.