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How to Get the Most Out of Video Marketing

February 14, 2017

In 2016, videos promoting businesses and products became more prevalent across the internet. This is due to the fact that Google ranks pages with videos higher than those without. Now, ‘H’ John Mejia, President of In the Zone TV, is sharing his tips for making the most out of your time in front of the camera.

First, develop an eye-catching and thought provoking title. Use words that rhyme or an alliteration that will stand out a capture the viewer’s attention. To make this effective, you need to make sure it still relates to your business or what you are trying to represent. Use keywords that your customers may search for when looking for your services.

If you’re going to be speaking in your video, be sure to practice! Confidence exudes a certain energy that will give your video more power. You are the ambassador of your product so make sure you know what you want to say. Don’t turn it into a commercial, make it fun and personal instead of a sales pitch. Also along those lines, avoid bashing your competitors. Try to keep your message positive and focused on what you can offer rather than what other companies can’t offer.

Creating multiple videos highlighting all your services can give customers an in-depth look at how you can help them. Demonstrating how a product works can assist in sealing the deal with a potential customer. Consider which videos you’ve created in the past have been the most popular. Why did people like that video so much? Emulate that in your next video to achieve a higher rate of success.

Are your creative juices flowing yet? Do you have an idea that you’re ready to turn into reality? Contact ‘H’ John Mejia, President of In the Zone TV, at [email protected] or 727-423-7536. You can also check out their website for a full list of services here.

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This post was written by Elevate, Inc.

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