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Consumers Plan to Spend More This Holiday Season. Will Your Business Benefit?

December 13, 2016

Before the turkey and stuffing were even out of the oven this past Thanksgiving, holiday sales were beginning to pop up everywhere. From retailers to restaurants, businesses were promoting special deals and offers specifically for holiday shoppers. This is because over 137 million people were projected to begin holiday shopping during this year’s Thanksgiving weekend, according to NRF’s annual survey conducted by Prosper Insights.

The 2016 holiday retail sales for November and December are projected to be $655.8 billion for brick-and-mortar stores and $117 billion for online stores. American consumers plan to spend an average $935.58 during the holiday shopping season this year, according to NRF’s survey conducted by Prosper Insights.  Studies show that 58% of consumers will buy non-gift items to take advantage of special pricing. With stats like that, its hard to deny the benefits of offering coupons and discounts.

Brands are looking to companies like Priatek to get coupons and promotions into the hands of shoppers and to boost their holiday sales. Priatek uses their innovative prized-based digital signage to provide meaningful engagements with consumers and drive sales for brands through their mobile in2win app or printed coupons available on their kiosks throughout most of the malls in the Tampa Bay area.

Priatek helps their clients even further by directly driving foot traffic into retail stores. During peak holiday shopping times, their brand ambassadors will be standing next to the in2win kiosks to drive more engagement and guide consumers into stores based on coupons they win.

Driving sales is important to every business, especially this time of year. Providing your customers with discounts and coupons can not only drive sales, but can also multiply your loyal client base. Through Priatek’s in2win kiosks and mobile app, brands can now offer a fun way to engage with consumers and help boost holiday sales.

Learn more about in2win.

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This post was written by Elevate, Inc.

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