We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my dog on a walk.” Okay so maybe they don’t ask you to take Princess the pit bull on a walk, but they do demand answers about their return on investment (ROI).
In traditional advertising, tracking answers to these questions isn’t always possible. Even some digital advertisers don’t track everything. This is where McKay Advertising + Activation (MA+A) swoops in wearing their data insight cape, ready to administer the chill-pill to those all-too-tricky clients.
MA+A uses technology and data to provide proven marketing results. Cultivating the correct audience is the first step in creating a positive ROI. MA+A analyzes your digital footprint and revamps AdWords to make sure you’re getting noticed by the right audience. Once you’re noticed, MA+A remarkets to those candidates based on where they are in the sales funnel.
On top of finding you the right audience and remarketing to them, the team at MA+A constantly optimizes your campaign with conversions being the top priority. Making 500 people aware of your business is great, but what use is that if they aren’t being tracked when they convert into customers? The end goal should always be conversions! Tracking conversions and being 100% transparent with their data is how MA+A differentiates itself in the market and keeps those nosey clients satisfied. Hey, it’s their money, they have a right to be nosey!
If the digital realm isn’t your cup of tea, MA+A can still help you with targeted traditional marketing. They use data to figure out which platforms are most effective to reach your consumer base, whether it be radio, TV, or print. Using leading technology, MA+A cuts out the middle man and puts your media where it needs to be.
Investing money in marketing can be hard to accept even though it is necessary to grow your business. Making the commitment becomes infinitely easier when you can see where every penny goes. Take that, A-holes! MA+A leaves no ROI stone unturned.
