Hosted by the Indo U.S. Chamber of Commerce, guest speaker Debbie Lundberg, Performance Coach and CEO of Presenting Powerfully, discusses networking in a time of distancing. Lundberg gives tips on how to successfully sell and service clients during a time when you may not be able to see clients face to face.
During COVID-19 people and businesses have had to transform the way they communicate, work with others, and host events. It has become essential on knowing how to properly achieve these goals. Lundberg, author of “Remote Work Rockstar”, “Reversing the Slobification of America”, and “Presenting Powerfully”, shares the Dos and Don’ts of communicating with others. Lundberg says, “Don’t expect the same response from people, or the same contribution… but DO reach out.” While people may not be able to contribute or work with you during this time, it is important to still reach out to them and let them know you are thinking about them. People like being remembered and considered. “Don’t hard sell people, DO compel them.” Lundberg explains. Ensure you do not pressure people into buying your product or service, but rather build relationships and demonstrate value. Get to know them first and try to fit their goals with what you’re offering.
The way you communicate with a client is the backbone to all successful relationships. Lundberg discusses many tips that will not only help build relationships but guarantee long and successful connections. During a time when many things are unknown, people don’t want to second guess relationships, services, or products. This is the reason it is essential to continuously update websites and social media to track new activities, engagements and offerings your business is providing. “With your website make sure you have updated it if there are any changes in processes, times of operations, and/or services being offered. Make sure that pops right up on your landing page.” Lundberg says. Instead of solely emailing clients, use phone calls. With social distancing in place it is important for people to get that more personal conversation especially when selling products or services. The lack of being able to go out in the community has led to more people staying at home, speaking over the phone, attending virtual meetings, etc. That personal connection, whether it is with clients or colleagues, has become an essential part of the business world during the pandemic.
When starting communication with someone remember to go back to the BASICs. Give the person “the purpose before the punch” by starting conferences, meetings, calls, texts and emails with works such as Because, Appreciating, Since, In order to, Considering (and Respecting) with a smile in your tone, as Lundberg explains. People, especially during this time, want to know that you care and that you’re there to assist and/or support them not only sell to them. It is good practice to personalize any form of communication to fit the person you are communicating with. Ask them what is going well, what they are doing during these times, and how they would like to be assisted with future endeavors.
Communication is constantly changing as we enter a post COVID-19 world. By following these tips by Debbie Lundberg, communication with clients and peers can reach a level you have yet to achieve. As Lundberg said “…our current situation is not our final destination.”
