Elite Rewards, a leader in customer loyalty and incentive programs, has once again demonstrated its commitment to giving back. Through a special seven-day promotion in partnership with CU Auto Branch, Elite Rewards raised over $1,650 for Lutheran Services Florida (LSF), a nonprofit organization that serves communities across Florida, impacting one in every 50 Floridians.

Founded by Tom Coffeen, Elite Rewards specializes in creating customized rewards programs that drive customer engagement and business growth. However, its mission extends far beyond business—community impact is at the heart of everything the company does. Through the Elite Cares division, Elite Rewards has consistently supported philanthropic initiatives, and this latest partnership marks another milestone in expanding its reach.

“I’m excited to expand our philanthropic reach by adding LSF as another partner to our Elite Cares division,” said Coffeen.

This collaboration with CU Auto Branch underscores Elite Rewards’ dedication to making a tangible difference in the communities it serves. By leveraging its platform for good, the company continues to align business success with social impact, ensuring that every promotion, partnership, and initiative contributes to a greater purpose.

With a strong foundation in both business and philanthropy, Elite Rewards remains committed to strengthening community connections, supporting local organizations, and creating opportunities for meaningful change.