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Embracing Authenticity: Dennis Hartin’s Journey from Aflac to Hartin Dynamics to Hub International

May 29, 2024

Dennis Hartin, the dynamic founder of Hartin Dynamics, now a crucial part of Hub International, delivered an inspiring speech at the Tampa Club’s Ascending Leaders luncheon. Hartin, a seasoned entrepreneur with a remarkable career trajectory, emphasized the importance of authenticity, a principle that has guided him throughout his professional journey. He also spoke passionately about the significant roles his family and faith have played in shaping his entrepreneurial path.

The Beginnings: From Aflac to Market Leadership

Dennis Hartin’s career began in 1994 with Aflac, where he quickly distinguished himself as a driven and innovative professional. His entrepreneurial spirit shone through in 2009 when he launched Aflac broker sales, significantly expanding the company’s market presence. By 2013, Hartin’s dedication and leadership skills earned him the position of market director for Florida, overseeing a team of 800 representatives and managing assets worth $100 million.

Founding Hartin Dynamics

In 2018, fueled by his passion for solving complex problems and improving business operations, Hartin founded Hartin Dynamics. His vision was clear: to address the growing concern of healthcare costs consuming business budgets. However, the journey wasn’t without challenges. By December 2019, Hartin Dynamics was struggling to meet sales expectations, and Dennis faced the daunting possibility of shutting down his company. But his perseverance paid off as a few major clients signed on, propelling Hartin Dynamics into a period of significant growth, especially during the pandemic when businesses sought competitive benefits packages to retain and attract talent.

The Birth of Emotional Vaccines

A personal tragedy profoundly impacted Hartin’s professional path. After the untimely passing of his 13-year-old neighbor, Jack, Dennis was inspired to take action in the realm of mental health. Collaborating with Dr. Rahul Mehra, he developed Emotional Vaccines, a groundbreaking preventative mental health solution. Launched in 2020, this initiative quickly gained traction, providing much-needed support during the pandemic’s height. Today, over 20,000 people engage with Emotional Vaccines monthly, a testament to its effectiveness and Hartin’s commitment to making a difference. The program aims to educate the public and influence health policy around mental health prevention, addressing the growing mental health crisis.

Joining Forces with Hub International

In 2022, recognizing the potential for even greater impact, Dennis sold Hartin Dynamics to Hub International, the fifth largest brokerage firm in the world covering all risk, compliance, and benefits needs. This strategic move allowed him to leverage Hub’s extensive resources and reach. Since the acquisition, Dennis has doubled his book of business at Hub in just the last 90 days, demonstrating his continued drive and expertise in the industry.

Hub International employs rigorous customer satisfaction surveys every eight months, using this data to continuously optimize operations. This commitment to excellence aligns perfectly with Hartin’s values and his focus on authenticity and delivering real, measurable value to clients.

Celebrated Achievements and Contributions

Dennis Hartin’s innovative approaches and dedication have garnered significant recognition. He has been featured in Benefits Pro Magazine and has engaged in multiple national speaking engagements. Additionally, he has contributed to two best-selling books, “Winning Sales Attitudes” and “Top 25 Changemakers in Florida,” both launched in March 2021.

Commitment to Community and Personal Background

Hartin’s unique passion for helping others extends beyond his professional endeavors. He serves in multiple board roles for organizations such as Neuro Shifts, Keystone Prep High School, HR Tampa, Tampa Bay NABIP, Secured Finance, Empowered HR, and The National Center for Performance Health. His commitment to service reflects his deep-seated values and dedication to making a positive impact on his community.

Originally from Kentucky, Dennis attributes much of his success to the support of his family and his unwavering faith. These elements have been the bedrock of his resilience and motivation throughout his entrepreneurial journey.

Emphasizing Authenticity

Throughout his speech at the Tampa Club, Dennis Hartin made it clear that authenticity is a cornerstone of his professional ethos. He believes that genuine connections and transparency are critical to building lasting relationships and achieving success. This principle has not only guided his business decisions but also inspired those around him to pursue their goals with integrity and passion.


Dennis Hartin’s journey from a young Aflac employee to a successful entrepreneur and a key player at Hub International is a powerful testament to the importance of authenticity, resilience, and innovation. His story encourages aspiring leaders to stay true to their values, embrace challenges, and always strive to make a meaningful impact. As Hartin continues to influence the industry and champion mental health initiatives, his legacy serves as an inspiration for future generations of entrepreneurs and leaders.

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This post was written by Elevate, Inc.

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