On November 20, 2015 Schifino Lee hosted an informative brand workshop event. Local Tampa Bay area businesses were invited to attend to learn about what it takes to become a challenger brand. Schifino Lee is a national advertising and branding agency that offers creative solutions that grow businesses.

According to the experts at Schifino Lee, to compete at the highest level and take on the market leaders, brands must stand out.

How to Become a Challenger Brand:

• DISCOVER: Discover what the market needs. Focus on creating a single, powerful idea that creates true brand differentiation.
• DISTILL: Distill the information and identify the pillars of your brand.
• WHITE SPACE: Create true brand differentiation and implement brand positioning.
• BRAND ID: Create a central unifying idea that defines your brand.

Challenger brands are willing to go against category and market conventions to disrupt the entire category and upend the status quo. Do you have what it takes to establish a challenger brand?

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