Eric Grundhoefer, Founder and CEO at Rank K.O., a Reputation Management Firm, appeared on The Dr. Jaime Show to share his knowledge and expertise on Online Reputation Management and Search Engine Optimization.
The Dr. Jaime Show is a weekly podcast hosted by the one and only, Dr. Jaime Kulaga. Besides her role as Host, Dr. Jaime is a successful Author, Motivational Speaker, Educator, Coach, and Entrepreneur. This year, Huffingtonpost named her podcast Top Rising and Popular Podcasts Of 2017 in its Health and Wellness category. The podcast’s focus is to provide her viewers with speakers and topics that will help them open their minds, retune and get on track toward goals, happiness, and health.
During this episode of The Dr. Jaime Show, Eric brought his knowledge and experience within the field of online reputation management. The first question Dr. Jaime asked, is one that many wonder: What exactly is the importance of your online reputation? Eric goes on to explain that like a credit score, a reputation may be damaged even when you or your business doesn’t have one. Eric elaborates on the different types of services he offers, which range from reputation management for individuals to various businesses. Additionally, the different types of reputation management are split into two categories: proactive and reactive.
Eric shares with Dr. Jaime and her viewers that poroactive reputation management is a method used to build up your brand, as an individual but also as a business. Sometimes the two are interconnected, which can be seen if a business practice is centered on a professional such as a doctor, attorney, etc. Therefore, proactive reputation management is a way to control the content that is put out about you or your business; that way when an individual searches yours or your company’s name, it is more likely to come up on a specific search engine. Eric explains that this is the best way for those trying to cultivate their personal brand. He uses himself as an example where he explains that he controls page 1 of Google when you do a search for “Eric Grundhoefer” as well as user names for all social media platforms and a website domain with his name.
On the other hand, the other type of reputation management in which Eric specializes in is reactive reputation management. Eric and Rank K.O. work to overcome a situation that negatively impacts an individual or a business’s reputation. This could be an occurrence such as a DUI, lawsuit, bad review, etc. Even though Rank K.O. is unable to change the negative content, the team works to remove/suppress negative content from search results by creating positive or neutral content. Eric cautions listeners in regards to any other company similar to his, that promises an immediate solution, is not a legitimate company. He shares that the process can take anywhere from 6 to 18 months to actually remedy the problem.
Eric concludes his interview with Dr. Jaime by echoing a few tips for the viewers. He reiterates that it is important to create your own brand using social media optimization, purchasing your own website domain, as well as produce content and distribute it on your social media platforms. All of these tips allows for more control of your personal and business’s positive reputation and brand.
Eric Grundhoefer is one many awesome guests that appears on The Doctor Jaime Show. Be sure to tune in every Friday at 9:30 AM EST for one hour of informational fun.
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