It is important to support local businesses, especially this past year when many have been struggling to stay afloat due to the widespread COVID-19 pandemic. Our client, Avorit, donated over 300 licenses of their new marketing software to help 300+ local businesses affected by the pandemic. CEO of Avorit, Brian Sallee, said, ”We thought it was a perfect time and way to give back to the community from a perspective where we had a lot of expertise, and without needing or expecting anything in return.”

Avorit’s generous donation included several components of their new marketing software, which includes a reputation management software to manage digital listings, advertising dashboard to track return-on-ad-spend better, and boost customer reviews. The marketing software provides quick and easy ways to get a realistic read on the digital exposure a company has, including their: online reputation (Yelp, Google, etc.), their SEO visibility, advertising, and more. This software will be beneficial for business to have, as they are ”needing to quickly re-assess their digital footprint and tune in their ROI on advertising and their reputation, but in many cases they had little or no budget,” according to Brian.

With COVID-19 cases on the rise again in Florida, it is important for local businesses to stay on top of their strategies, and use this as an opportunity to be creative. Avorit’s selfless donation of marketing software will help local businesses kickstart their marketing management to help analyze their current metrics, and brainstorm ways to improve. To learn more about Avorit’s new marketing software, visit https://www.avorit.com/. Thanks for #ElevatingTampa, Avorit.