The right scale.

At 936,000 rentable SF, Netpark Tampa Bay is the largest single office building in Tampa Bay. For comparisons, the former Eastlake Mall is 150,000 SF larger than Bank of America Plaza high-rise downtown Tampa, the second-largest office building in the area. When ROJO was tasked with remodeling the space, the solution needed to account for the massive scale of the space and the common areas. Similar to an airport wing or a convention center, the shared common areas needed to accommodate from a single occupant on break to small and mid-size break out groups. At the same time, spaces needed to be visually stimulating and to a scale that would address each area appropriately. Adding to the challenge was the “inward” looking nature of the former mall with little connection to the outdoors. The design solution was expressed through three overriding concepts. Natural textures, luminosity, and world interconnectivity. The natural textures help bring the outdoor world in, blurring the line between the two of them. Natural slate walls, river rock horizontal surfaces, large scale planters, outdoor furniture where all provided to this effect. Luminosity was expressed through the use of reflective materials, large scale light fixtures as well as wall light installations throughout. The world connectivity inspired large portions of the art program provided. Aerial images of different parts of the earth, a colorful “clocks of the world” wall installation, and a large scale abstract world map all peak tenants’ curiosity while adding a fair amount of whimsy to the space. Two custom, large scale mobiles address each of their spaces, letting tenants know if they are at the south, or north end of the property.