Picture this: you do a Google search for the best natural cold remedies. Twenty minutes later, you go on Facebook and ads pop up on the side boasting organic tea and Neti Pots. How is that possible? McKay Advertising + Activation (MA+A) aims to steer this type of advertising towards being relevant, timely and convenient. Right message, to the right person, at the right time.
MA+A works with companies and businesses looking to become more relevant online. They use data-backed strategies and optimized targeting to get your name in front of the right people. “We are driven to find attribution in our campaigns. We seek revenue driving actions online with more than just top-of-mind activity. Ultimately, our goal is to get individuals to take action on your website, at your store, or attend your event.” Explains Eric Ortiz, Executive Director of Sales & Acquisition with McKay Advertising. “This is no longer about marketing and advertising; this is about ROI and business outcomes”.
When Bob McKay founded McKay Advertising + Activation in 2004, he made it his goal to create a unique advertising experience for clients. Since then he has helped the company become a Google Partner, as well as a Google All-Star (1 in 100 in North America and the ONLY one in Tampa Bay). Being a Google Partner means that McKay Advertising has access to Google search data, “Beta products”, Google events and exclusive training. Sean Kelly and Dillon Calligy are the only digital platform team in Central Florida with all 6 of the latest Google Certifications.
McKay and his team intend to use their power to create relevant and gratifying ads for consumers. They call this frictionless advertising. For example, a driver gets into an accident on I-275. They pull off to the side unsure of what to do. The nervous driver then uses their smartphone to do a search for “Tampa accident lawyer” because they are in need of immediate counsel. An ad at the top pops up with a simplistic click-to-call option, and the driver is able to speak directly to the owner of the law firm in moments. In short, frictionless advertising cuts out the middle man and makes it easier for consumers to get to the information they need.
Beyond targeting consumers, MA+A offers marketing automation, pipeline development and analysis, and email distribution campaigns. Their offerings also include website design, increasing your followers on social media, and helping you write phenomenal content. MA+A takes clients from theoretical advertising models and delivers to them completely trackable revenue delivery methods. Before campaigns are begun KPI’s and ROI goals are agreed upon. If they are not achieved everyone knows it. That being said they have a 91.6% success rate. Well ahead of industry standards.
To learn more about McKay Advertising + Activation, check out their website here.
