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Libate and Learn: Corporate Leadership Roles Explained

November 10, 2020

Corporate Leadership is a topic that may sound daunting and complicated to think about. While there are certainly a lot of elements to unpack under the umbrella of Corporate Leadership, the event Libate and Learn: Corporate Leadership Roles Explained, led by Synapse, had an excellent panel that helped to break down this topic to dig deeper and learn about different roles, what they mean, what skills you should have, and how to move up the corporate ladder. The panelists at this event were: Sandra Braham, President and CEO of Gulf Coast Jewish Family and Community Services, Jan Baskin, CEO of Business Enhancement Strategies, and Pete Hinojoa, Human Capital Development Director at Insperity.

Sandra Braham gave an insightful breakdown of talent placement, and how talent can maximize employees’ potential by stepping outside of their comfort zones; “being uncomfortable is the beginning of leadership”. It is important to know that as an employee, there are times that you need to step outside of your comfort zone. One piece of advice that Sandra offers is to look for gaps in the company, or areas for improvement. In those areas, work towards finding a solution, and perhaps a new door of opportunities will open. For her employees, Sandra offers an “Ask the CEO” email, in which she allows all of her employees to ask her any questions about the company that they would like to know, such as how they can prepare to navigate towards a particular department or goal, and how they can step up to advance in the company. The open communication between Sandra and her employees fosters a company culture that is open and honest.

Jan Baskin dove into how to look at an organization set-up from a leadership perspective, and how to ensure organizations have the correct roles. She also spoke about how employees can be hired for the right fit, and how to set team members on a growth trajectory for success. Jan made an important distinction between a “bad hire” and a “bad fit” employee. A bad hire employee is someone who was not diligently tested enough during the pre-hiring process and is unable to complete the necessary tasks and functions that the job requires. A bad fit employee, on the other hand, is an employee who is put into a position that they are not suited for, and their skillset does not align with the position. But, Jan suggests that a way to combat this may be to move the employee to a different position that may better fit their skillset, or perhaps creating a new position that can help fill the company’s gaps. It is important for every business to have a structure, and while it can change over time, it is important to ensure that values are always put into place.

Pete Hinojosa spoke about how a company sets up talent for success, why culture matters, and how specific roles in an organization can be set up for long term support and success. Pete pointed out the importance of an organizational chart for businesses, so that employees are aware of who they need to report to, what their expectations are, and who is looking at their performance. However, it is also important to keep culture in mind as well, especially in terms of brand, culture, and values, which can speak for the company and creates the company’s reputation and day-to-day activities. Pete suggests that in order to maintain a company culture, it can be important to hire new employees that are referred by present employees, in order to bring on more people who are already similar to the ones who are working there. Maintaining a company’s culture can make the environment a better place to work, and encourage a steady workflow without any unnecessary disruptions. Pete also pointed out that businesses should focus on development. Through times of unsteadiness and distress, such as COVID, it is still important to focus on long-term goals while bearing in mind the short-term goals needed to get past a rough patch. Although some long-term goals at that time may seem far-fetched and no longer relevant, it is important to try and stay on the same trajectory, but modify the goals and benchmarks if needed.

While we are still treading in unsteady waters during COVID-19, it is important to keep these tips in mind as both an employee, and as a business. Corporate leadership impacts the entire team, and without proper leadership, preventable problems can arise. For more information about future Synapse events, visit: .


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This post was written by Elevate, Inc.

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