Businesses everywhere, both big and small, have been struggling for decades to determine the best ways to market themselves. They have been trying to answer the age-old question of which are the best channels to invest their marketing and advertising dollars to reach potential customers and grow their business. There are endless options and it can be difficult to determine where budgets are best spent. It is hard to know which channels produce the best results. For example, are customers purchasing products because of email or text message campaigns? Was it magazine, billboard, or radio ads that caught their attention? It is hard to know unless businesses can survey customers, and even then, the data can be skewed.
In an industry with countless options, Priatek has created a groundbreaking technology that takes the guesswork out of marketing and advertising effectiveness. Priatek designs and manages custom prize promotions for local and national businesses through interactive kiosks, mobile devices, and other digital products under its in2win brand. They are growing a massive network of consumers by awarding prizes and discounts when people play for their favorite products. Priatek converts regular ads to prize promotions. Consumers select the prizes and discounts they want to win from a range of local, regional and national brands. After a simple registration, consumers answer survey questions and are awarded prizes and random coupons through sweepstakes. Advertisers are only charged per interested consumer. The result is a cost-effective way to gather consumer feedback, market and sell products, and build loyalty for brands.
But Does It Work?
Auntie Anne’s Pretzels certainly thinks so. Jennifer Judy is the owner of three Auntie Anne’s Pretzel locations throughout malls the Tampa Bay area and has been marketing her businesses through in2win for several months. Prior to that, she had been using traditional marketing methods including in-store marketing and sponsoring school field trips. The challenge with traditional marketing and advertising is that they are based on impressions. The two major problems with using impressions is that consumers become desensitized to it and it can be difficult to measure the results. Auntie Anne’s was experiencing those challenges in addition to the inability to reach their target demographics in and around their store locations.
Through Priatek’s mobile app and strategically placed in2win kiosks in high-traffic locations such as area malls, Auntie Anne’s seen a direct boost to foot traffic and sales in their local stores. In one day alone, one store location received upwards of thirty coupon redemptions directly from customers that played on the in2win kiosks and mobile app that day. Through Priatek’s analytic reports, Auntie Anne’s can customize hyper-targeted prize promotions that reach their target demographic. The data collected shows the times when consumers engage most, the age range of consumers, and locations where the consumers engaged with the prize promotions. Priatek’s technology provides Auntie Anne’s with consumer profiles that the retailer is using to create personalized offers that are helping to build their fan base and build loyalty to their brand. Auntie Anne’s has recently expanded its promotions with Priatek to include stores outside of the Tampa Bay area.
To learn more about Priatek and their in2win kiosks, visit their website here.
