If you watched any TV in the early 2000’s, you’re probably familiar with Tony Little’s infomercial about his Gazelle Elliptical Machine. While this was not the inspiration for Ashby Green, CFO of Gazelle FP&A, he does remember it. Green jokes with Jamie Meloni of That Business Show about the image of a gazelle on an elliptical machine.
Meloni delves further into why Green wanted to start his own company. Green was with Kobie Marketing for four years before deciding he wanted to break off and be more entrepreneurial. At that point, he realized that he wanted to help companies going through growing pains. Not your traditional accountant, Green and his team focus on the strategy and operations to push companies to the next level.
Gazelle FP&A works with companies that are experiencing a high rate of growth, are positioning themselves to sell, or simply need a strategic financial resource. Green often steps in to wear a hat or two in an effort to reduce the burden of the owner(s) that traditionally are wearing far too many hats themselves.
Whether business owners are proactive or reactive, it’s never too late to enlist Gazelle FP&A’s help. “We’re glad to serve companies that have all their processes in place, but we also serve companies that have very little process in place when it comes to the financial accounting side of things.” Green says.
Teaching yourself to run a business on the fly creates its own set of learning curves. Meloni brings up his “cigar box” he originally kept with receipts and how he had to teach himself how to use QuickBooks because receipts alone didn’t equate to cash flow. “If the balance in the checking account is still positive, I’m doing good!” Meloni notes that most new business owners fail to break those numbers down to really understand the finances. To remedy this, Green and his team will gladly come in and set up the necessary budgeting, forecasting and other strategic support that may be needed.
Categorized in: Work
This post was written by Elevate, Inc.