Raised the visibility of La Segunda Bakery and the 4th generation owner in the community through coaching on the power of target networking, social media engagement and brand awareness.
Connected with several key community leaders and public officials and coordinated private tours of the bakery and its unique processes.
Obtained print, radio and TV press coverage. Assisted in 100 year celebration coordinated with key public officials including Mayor Buckhorn, Sandy Murman, Richard Gonzmart. La Segunda also received Governor Scott commendation. Created a unique hashtag campaign for the bakery’s centennial anniversary: #100YearsStrong.
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